Northern Arizona University

   

Allen Z. Reich, Ph.D. is an Associate Professor at the School and Hotel and Restaurant Management at Northern Arizona University. He holds a B.B.A. in Management from Texas University, an M.H.M. from the University of Houston, and a Ph.D. From Virginia Tech. Reich’s teaching history, which has centered around Hospitality Marketing and Human Resources Management, includes posts at Virginia Tech (in its Hospitality and Tourism Management Department) and the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston. During his private sector career, Reich owned, managed, cheffed, and consulted for restaurants and has experience in multi-unit, chain, and independent food-and-beverage operations. There are few restaurant consultants in the country with Reich’s breadth of experience. His assignments have included layout, design, construction, menu development, preparation of employee and operations policies, creating marketing plans, pre-opening training, and solving operations, human resources, marketing and cost control problems. Reich is a frequent expert witness on topics including restaurant operations, cost controls, feasibility, finance, marketing, human resources, civil rights law, ADA, sanitation, and security. As the lead restaurant expert witness, he recently helped successfully settle the $1.6 billion Boston Market law suit for the investment firms of Morgan Stanley and Deutsche Banc. He has been recognized by the Journal of Hospitality and Tourism Education as its seventh most prolific author and has twice been ranked as one of the 100 most influential authors in hospitality journals (based on the number of his articles cited). He was twice recognized in Who's Who of University Educators.

Allen has held the positions of secretary/treasurer, vice-president, and president of Rocky Mountain CHRIE (Council of Hotel, Restaurant, and Institutional Educators). He has chaired the School's Research Committee and Committee on Faculty Status (helps determine tenure and promotion) and has been a member of a number of committees, including the University’s Committee on Diversity in the Curriculum and Student Housing. In addition to being a past Senate representative for the School of HRM, Reich as served as the Secretary of the Faculty Senate and the University Executive Committee (seven members) that meets with the President of the University to help set initiatives and policies. In the coming year (2009/2010) he will be the Treasurer of the Faculty Senate and chair of the Budget Council that examines University budgets before implementation.

Reich has authored numerous refereed articles and several books, including one translated into Chinese. Dr. Reich's publications/presentations for the past several years include:

Books

Restaurant Management: Theory and Practice (due out in 2010).

Positioning for Tourism Destinations. Sagamore Publishing.

Marketing Management for the Hospitality Industry: A Strategic Approach. John Wiley Publishers. (In second printing). A Chinese version was published. (The only advanced book on hospitality marketing.)

The Restaurant Operators Manual. Van Nostrand Reinhold. (The most comprehensive book available on how to open and operate restaurants.)

A Host of Opportunities: Introduction to Hospitality Management, Prentice-Hall (contributing author).

Recent Refereed Articles

The roles of product and service quality in determining brand loyalty: An exploratory investigation of quick-service restaurants. Journal of Foodservice Business Research.

Should strategic market management replace strategic management as the planning model for restaurant decision-making? Journal of Foodservice Business Research.

Determining a firm’s linear market position: In search of an effective methodology. Journal of Hospitality and Tourism Research.

A good battle cry is half the battle: mission statements with a sense of mission. Journal of Hospitality and Tourism Education.

Improving the strategy selection process: The strategic analysis questioning sequence. Journal of Hospitality & Leisure Marketing.

An explanation and illustration of cluster analysis for hospitality research (with Claudia Jurowski). Journal of Hospitality and Tourism Research.

The devil is in the details: Improving the effectiveness of an internal analysis. Journal of Hospitality and Tourism Education.

Improving the effectiveness of destination positioning. Tourism Analysis.

Conference Presentations

The influence of social responsibility on consumer behavior. Graduate Research Conference.

Improving the positioning process. Graduate Research Conference.

The Influence of Consumer Social Responsibility Orientation and Brand Social Responsibility Image on Brand Loyalty in Quick-Service Restaurants (A research proposal). International CHRIE Conference (Council of Hotel, Restaurant, and Institutional Educators).

The Influence of Consumer and Brand Social Responsibility on Brand Loyalty in Quick Service Restaurants (the results of the prior research). International CHRIE.

A New Paradigm for the Positioning Process. International CHRIE.

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CONTACT
INFORMATION

Allen Reich
Phone: 928-523-0513
Fax: 928-523-5233
PO Box 6024
Flagstaff, AZ  86011-6024
Allen.Reich@nau.edu